I have a thought, an inspiring idea, and I need other people to read it. If I can articulate the notion in 140 characters or less, then my medium will be Twitter.
The original purpose of Twitter—a microblogging cacaphony of 340 million daily updates with more than 500 million registered users as of 2012—was to allow an SMS (or Short Message Service) user to communicate with a small group. With over a half billion registered accounts across the globe, this brings new meaning to the term “small world,” I suppose.
Twitter is what you make of it.
When I first joined, back in 2008, I didn’t initially follow anybody. I felt like a person alone in a silent room, but then I began to invite people in. And suddenly the room became interesting. Friends began to join and the aspect of conversation entered the mix. Up to that point, I had been tweeting celebrities, but it felt like I was talking to myself.
Now, in 2013, the limits of this heightened online mode of communication seem endless. I now give you seven ways to capitalize on Twitter.
1. Twitter got me a job.
@jason_dalrymple read your job description via @hotfatguys. Very interested. Visit website http://mikedelrosso.com for relevant experience.
— Mike Del Rosso (@DelODell) August 25, 2010
This was a life-changing tweet. The instant nature of Twitter allowed me to respond to the job inquiry within minutes of its posting. And, luckily, my website has a short URL (but then again any URL is short with abbreviating alias websites like Bit.ly). Read more about this fateful Internet exchange at Occupy Peace of Mind.
2. Hashtags connect people
@mjvantine is this in response to my email? You want to play after golf? I didn’t want to play until the mid afternoon anyway. #BeerDie
— Mike Del Rosso (@DelODell) June 26, 2010
In the article Beer Die across the nation, we see this phenomenon unfold. I tweeted in conversation with a friend and @juaners80 chimed in.
@juaners80 you know it.
— Mike Del Rosso (@DelODell) June 26, 2010
Juan Rodriquez hailed from Corpus Christi, Texas; without Twitter, we never would have met or exchanged our ideas on the drinking sport known as Beer Die.
3. Conducted and instantly transcribed an interview
Along the vein of this mysterious drinking sport known only as Beer Die, I conducted an interview remotely with the 2009 champion of Brownie’s Beer Die Open.
@mjvantine Top 10 Things to Ask a Beer Die Champion #BeerDie #BBDO
— Mike Del Rosso (@DelODell) July 14, 2010
@mjvantine …and the No. 1 question to ask a #BBDO champion … D .. R .. U .. M … R .. O .. L .. L … #BeerDie …
— Mike Del Rosso (@DelODell) July 14, 2010
The whole thing took about 15 minutes.
4. Challenged my parking rights
.@blinetransport Might I suggest the Brookline Police follow you? They can’t keep up with your parking policies. delodell.com/2013/01/09/bro…
— Mike Del Rosso (@DelODell) January 10, 2013
5. The @TownOfBrookline kept me on top of the Great Blizzard of ’13
@townofbrookline OK. Thank you!
— Mike Del Rosso (@DelODell) February 11, 2013
These last two Twitter entries illustrate essentially what this entire blog post is about: Twitter is instant content for your blog.
6. Became a comedian for an hour or so
Comic Hannibal Buress tweeted this:
Morning TV is my new favorite thing.Here’s me in San Diego. youtube.com/watch?v=64l9Mx…
— Hannibal Buress (@hannibalburess) January 26, 2013
This gem inspired me to write Almost Funny, a crash course in comedy that flashed in the pan, but was fun while it lasted.
7. Late Night Inspiration
When Conan O’Brien completed his “The Legally Prohibited from Being Funny on Television” tour in mid-2010, he had time for reflection.


As the lanky, late-night locutor looked inward, I decided to capitalize on this rare opportunity. From his two tweets, I drafted the Top 10 Things I’d Ask Conan O’Brien en rout to TBS.