At Inkhouse, I performed a lot of functions. My main fare was marketing analytics—dashboards, periodically reporting to clients, forecasting, etc.—but I was also heavily involved in content development. Click through to view professional clips and a case study detailing expertly delivered digital marketing campaigns that exceeded goals.

As a staff writer for the Boston Herald, I quickly adopted a concise, accurate and entertaining storytelling technique to report on top games across Eastern Massachusetts.

For Performer magazine, I reported on musicians and recording studios in the Greater Boston area.

At GCP Applied Technologies (formerly Grace), I perfected SEO tactics to have Google recognize GCP as a foremost authority in the concrete admixture industry. I produced a video to demonstrate how GCP’s Verifi system turns mixing concrete into IoT (Watch video). I also developed their digital briefcase to facilitate the online selection and specification of top construction products.

Perkins provided the perfect bridge from my journalistic sense into content marketing, having to write inspirational stories for the exceptional education happening on campus, in Watertown, Mass. Getting the word out about the good work encouraged donations that provided additional funding for this nation’s oldest school of the visually impaired.